.png){kind=logo}
The great explorer of the truth, the master-builder of human happiness no one rejects dislikes avoids pleasure itself because it is pleasure but because know who do not those how to pursue pleasures rationally encounter consequences that are extremely painful desires to obtain.
Read More
About FIDSI
The Federation of Indian Direct Selling Industries (FIDSI) is a national-level trade body established in 2017 to represent and support the growth of India’s direct selling sector.
FIDSI was founded with a vision to unify responsible direct selling entities and offer a common platform for collaboration, policy engagement, and industry advancement. As a non-profit, self-regulated organization, FIDSI advocates for ethical business practices, regulatory compliance, and consumer welfare within the direct selling industry.
Our members include legitimate direct selling companies committed to upholding trust, transparency, and professionalism. By working closely with government bodies, regulators, industry stakeholders, and consumers, FIDSI helps shape a strong foundation for direct selling as a recognized contributor to the Indian economy and a source of livelihood for millions.
Events & Meetings
To unify and empower India’s direct selling industry by fostering an ecosystem rooted in integrity, innovation, and inclusivity.
We aim to:
- Champion ethical business conduct and promote best practices across the sector.
- Ensure that the direct selling industry operates in full compliance with Indian laws, including the Consumer Protection Act, 2019, the Direct Selling Rules, 2021, and the E-Commerce Rules, 2020.
- Serve as a representative voice of the industry in policy formulation and regulatory consultations.
- Build awareness, trust, and professionalism among consumers, companies, and direct sellers.
- Create a supportive platform that promotes entrepreneurship, particularly for women, youth, and aspiring business professionals.
Through collective leadership and collaboration, FIDSI strives to position Indian direct selling as a transparent, consumer-friendly, and future-ready business model.
To establish India as a global benchmark for ethical, transparent, and consumer-centric direct selling.
We envision a direct selling ecosystem where:
- Consumers experience trust, satisfaction, and value through ethical business interactions.
- Direct sellers are empowered with fair opportunities, recognition, and dignified livelihoods.
- Member companies lead with responsibility, innovation, and regulatory alignment.
- Direct selling is recognized as a credible and integral part of India’s retail and entrepreneurial landscape.
Through continuous engagement and policy support, FIDSI is committed to transforming the perception and potential of direct selling in India and beyond.
- Policy Advocacy: To serve as a bridge between direct selling companies and government authorities for the formulation of progressive, industry-friendly regulations.
- Representation: To represent the collective voice of member companies and their direct sellers before policymakers, regulatory bodies, and public institutions.
- Regulatory Compliance: To encourage industry-wide adherence to Indian laws governing direct selling, including all applicable acts, rules, and guidelines.
- Consumer Awareness: To promote ethical marketing practices and educate consumers about their rights, choices, and protections within the direct selling model.
- Data & Insights: To provide credible industry data, insights, and trends that inform stakeholders and support evidence-based policy development.
- Collaborative Platform: To bring together all key stakeholders — companies, suppliers, logistics partners, consultants, and technology providers — under a single collaborative ecosystem.
- Skill Development: To facilitate training, development, and capacity-building initiatives that enhance professionalism among direct sellers.
- Global Outreach: To build international partnerships and showcase India’s direct selling potential on global platforms.
